SEO Basics: Facebook Profiles vs. Pages
One of the most common areas of confusion I see with businesses who are setting up a Facebook presence is the difference between a Facebook profile and a Facebook page. The differences are simple – but critically important, as Facebook can – and will – remove accounts that don’t comply with their requirements. Since a social media presence is important for SEO, it’s worth getting this right.
- A Facebook profile is for a person.
Facebook defines a profile as a “collection of the photos, stories and experiences that tell your story.” A person is only permitted to have ONE profile – setting up multiple personas using different email addresses is a violation of the terms of service and can get your account banned, meaning you will lose everything you’ve uploaded. Profiles are designed for non-commercial use.
- A Facebook page is for an entity
A Facebook page, on the other hand, can be set up for “businesses, brands and organizations to share their stories and connect with people.” However, a business page must be set up by a person with a profile, and this person must be an official representative of the business.
Pages are totally independent from profiles– there is no way for anyone viewing the page to see who created it or who manages it. The connection is only there for Facebook’s management purposes. Pages can have multiple managers, and ownership of pages can be moved between profiles, so control of the page can be maintained when people transition to new roles or leave the company. As a result, it’s a best practice to assign multiple employees as admins of a page.
Do you need help in getting set up on Facebook? We can help! Give us a call at 617-336-3270, or pose your question on our contact form.